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MJR Digital Cinemas is a movie theater chain headquartered in Bloomfield Hills, Michigan owned by MixCorp. MJR Digital Cinemas serves Michigan’s Lower Peninsula, Ohio, Indiana and Illinois. Currently, the owner and operates dozens of movie theaters under their banner, with a location opening in Warren, Michigan in April of 2017. It also operates a five-screen movie theater, the Allen Park Digital Cinemas, which shows second-run movies.
MJR Theatres began in 1980 with the acquisition of the Main Art Theatre in Royal Oak, Michigan. In 1985, they would purchase drive-ins in Adrian and Monroe and a theater in Waterford, Michigan. In June of 1990, the MJR Adrian Cinema 6 opened in Adrian, MI, replacing one of its drive-ins. It became the Adrian Cinema 10 in 1997. The chain took its name from its original slogan, “Movies Just Right.” MJR’s current slogan is “It’s More Fun at MJR,” as heard on its advertising jingle which appears in the chain’s policy trailer.
During the 1990s, this theatre would begin building more Multiplex cinemas, including one 11-(now 16-)screen theater in Waterford which replaced the Waterford Twin and Summit Place 3 Cinema (which MJR owned in the late-1990s) in 1996 and a 16-screen theater in Chesterfield Township, Michigan in 1995. In order to help finance the new cinemas, they sold some of its existing theaters, including the Main Art Theatre in Royal Oak, the Livonia Mall Cinemas and the drive-in in Monroe. Luna Enterprises purchased an interest in the chain at this time. The Southgate 20 was the chain’s first megaplex in 1998, followed by the Brighton 20, which had opened in 2001 with 16 screens, and the Marketplace 20 in Sterling Heights, Michigan in 2005.
More recent theaters Detroit-area to be built by it include the 14-screen Partridge Creek 14 in Clinton Township, Michigan which opened in 2007, and the 16-screen Westland Grand Cinemas opened in 2011.
MixCorp bought the chain in 2009. In 2012, the owner expanded to the Toledo and Chicago markets in Ohio and Illinois respectively. Soon afterward, they opened a theater in the South Bend and Fort Wayne areas in Indiana.